Juan Andrade was always surrounded by yachts. Seven years ago he started his career in yachting learning from well-known industry professionals who taught him very important values. He joined YPY Monaco to pass the same values on to the new generation. Juan now works as a broker at SuperYachtsMonaco.

From a British mother and French father, Sarah grew up in Reunion Island. After obtaining her master’s degree in communications in Lyon, France, she worked for a couple of years in events and trade shows before falling in love with yachting.

Sarah has been working in the industry for ten years now and enjoys every aspect of it. She could be best described as a solution-finder and multi-tasker. Indeed, she has a true 360-degree view of the industry. She has worked herself as a crew member, including stewardess, deckhand, and cook, before moving up to becoming the personal assistant to very high-profile yacht owners. She then became the marketing manager at Master Yachts in Palma and Antibes. After this experience, she managed a team of up to 11 agents at BWA France, specialising herself in yacht operations, crew and concierge services.

Sarah joined Camper & Nicholsons in October 2021 and is heading the commercial support and retail charter department, which includes the retail charter, market intelligence, CRM and the commercial assistant team.

With over 10 years professional experience in the luxury industry and styling highly confidential projects in private aviation, yachting and real estate, ILIOS Decor was created to assist clients with their interior needs and offer personalised styling solutions.

Having had the privilege to be part of the Owners Team and manage the interior of two truly outstanding super-yachts, MY A and SY A, have given me the opportunity to be closely involved with various interior aspects of managing and maintaining vessels of such size and complexity.

Service-oriented and performance-driven with excellent organizational, multitasking and problem-solving abilities.

A consultant in digital marketing specialized in the yachting world. With years of experience as a digital marketing manager & head of marketing, in both agencies, brands & media, I provide my clients with the utmost digital marketing solutions from website build, SEM, PR to social media management.

My interest lies at the heart of innovation, yachting, and ecology. Where success, consciousness, and luxury intertwine to create a truly extraordinary experience.

Originating from the maritime homeland of Liberia and empowered with a deep passion for complexity risk theories, I have spent seven years at the center of impactful collaborative initiatives within asset management for confidential projects. Similarly, the superyacht industry is a complex ecosystem centre around a personal leisure asset.

Current hobbies includes co-founding Biomimicry Monaco, a community which aims to further amplify the interdisciplinary of Biomimicry within the Superyacht industry.

Building and managing relations for the YCM Marina (26 berths from 20m to 60m) and the Yacht Club de Monaco's training centre, La Belle Classe Academy (with courses such as STCW, WSET, Polar Code, Environmental Training for Yacht Crew).

Half French, half American, Sidney has a diverse, multicultural background having lived in New York City, Geneva, Montreal, London, and Monaco.

Sidney is PR & Content Lead at IYC, based in the Monaco office, focused globally for the whole fleet and the company at large. Prior to this, Sidney was managing the PR and content for Fraser Yachts.
With extensive experience in the PR and content creation industries, Sidney has successfully developed results-driven creative strategies and influencer marketing for well-known brands such as Adobe, Audemars Piguet, UBS and Google. She was a contributing writer for a high-end magazine, and has significant expertise in social media management and strategy.
She also runs her own podcast (Tell Me More on Spotify) featuring interviews with successful young professionals in varied industries, highlighting insights from their career journeys.

Sidney holds a Bachelor's Degree in English Cultural Studies and Communications from McGill University and a Master's Degree in Arts and Cultural Management from King's College London. She is proficient in French and English and has competent command of Spanish, Swedish, and Italian.

Passionate about technology and wishing to preserve our environment, I offer consulting services for sustainable technologies and green energy in the maritime energy transition with HY-Plug.

If you have innovative and sustainable projects in yachting, then contact me!

Dr. Julia Riedmeier is a true luxury brand strategist – an advisor, strategy consultant, researcher, and lecturer in Luxury Brand Management. As the founder and CEO of CODE LUXE, she advises international luxury brands primarily in the automotive, jewelry & watches, and yachting industry. Working closely with company leaders, Julia helps develop luxury strategies that prepare their brands for the future. Additionally, she holds the position of editor for the ``Monaco Yachting Report`` and serves as an advisor for Robb Report Monaco Côte d’Azur. She is also an affiliate professor at the International University of Monaco.

In her projects and studies, Julia continually challenges the traditional codes of luxury and redefines them towards a more responsible approach. Alongside her forward-thinking role as a luxury professional and academic, she actively participates in various initiatives such as YPY (Young Professionals in Yachting) Monaco.

At the beginning of her career, Julia gained experience in communications and retail at Hermès and deepened her expertise through various strategy projects in the automotive, beauty, interior, jewelry and watch industries. Julia studied International Business, specializing in Luxury Management, in Berlin, Munich, Monaco, and Shanghai.
Miscellaneous:

Advisory Board Member, Editor at ``Monaco Yachting Report`` – Robb Report Monaco & Côte d’Azur.
Ambassador, Signatory Member – Monaco Capital of Advanced Yachting.
Board Member – Young Professionals in Yachting (YPY) Monaco.
Expert – TV documentaries and articles on luxury and sustainability.
(Keynote) Speaker – Conferences.
Moderator – Panel discussions.
Jury Member – ``The Mark Challenge`` business plan competition.
Supporter – Water Revolution Foundation.
Think Tank Member – Haus von Eden online magazine.
www.juliariedmeier.com | www.code-luxe.com